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Don’t be busy, be productive

Shuffling around papers on your desk and furiously typing on your keyboard may give the illusion of productivity, but in actual fact, you’re just busy being busy. You’d be forgiven for thinking that busy equals productive but nothing can be further from the truth.  Let’s use a hamster as an unlikely example.  It’s furiously, and […]

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Crowdfunding

The power of crowdfunding

You’re sitting at your desk on a Monday morning and you’re wondering, for the hundredth time, if this is really what you’re going to be doing for the rest of your life: working for someone else while making their business dream come true. It doesn’t have to be this way.  You can take your passion […]

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Why finding your focus is so important

In a world where everything needs to happen yesterday, it can be easy to feel stressed or overwhelmed.  This is especially true when you own your own business.  You have a responsibility to yourself, your workers (and your bank balance) to ensure that everything gets done on time.  This is where multitasking comes in, right? […]

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How to find your business’s sweet spot

Making any business, especially a startup, successful and profitable takes a lot of time, energy and sacrifice.  Most of the time, it’s worth it.  You’re finally your own boss and you’re even turning a profit.  One of two things could now happen.  One, you become complacent and stagnant, and your business dies or two, you […]

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being a leader

Be A Leader That Inspires

When we think of the word leader, we may see images of individuals who know everything and are leading from the front.  They’re the ones staff members go to to solve complex issues, or when they need an answer to a tough question.  Managers are seen as the ones who are pushing targets, pushing sales […]

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Is social media really free marketing?

Ask yourself, is social media really free marketing? Jumping on the social media business bandwagon is no longer just a passing phase or something for the new-age millennials to enjoy.  Businesses of all sizes, and business owners of all ages, have quickly realized that the correct type of online marketing yields great results. As a […]

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